“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” (Apple Worldwide Developers’ Conference, 1997)

Leaders:

Listen

• Leaders who care to listen, care.
• Leaders who listen, understand.
• Leaders who listen first can effectively problem solve.
• Leaders who want to be heard, need to listen too.

Engage

• All of life is about a conversation.
• Learn how to be good at conversations, asking the right questions.
• Conversations will enlighten, teach and keep important communication lines open.
• Conversation gives opportunity for a relationship to develop, even if only a working one.

Attend

• Attend to a problem promptly
• Address a matter in the day it happens. Avoid passing the buck when you should address the situation.
• Apologize when you have created the problem.
• Appeal to your follower to have a vision to see the importance of their position.
• Act swiftly with small problems before they are out of reach.

Develop

• Develop in your people skills.
• Develop in your communication skills.
• Develop new strategies how to keep your team strong.

  

• Develop personally.

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” 
― Jack Welch

Communication tips for executives can be found everywhere. Executing those tips however it the key. We must transfer it from head knowledge to life actions.